Analytics

Personalizing the Retail Supply Chain with Predictive Analytics (IM)

The explosion of data has created a world of opportunity for the retail industry to provide their consumers with the ideal shopping experience. In fact, it has never been more crit... More

MicroStrategy Powers House of Fraser’s New Interactive Business Tools (SCN)

MicroStrategy announced that House of Fraser, a leading British retailer, is leveraging MicroStrategy 10 to empower its employees with user-friendly, interactive dashboards to make... More

SAS, Institute for Veterans and Military Families to Help Veterans Transition to Analytics Careers (SCN)

Employers from every industry are clamoring for people with analytics skills to help them turn data into meaningful information to make better decisions. Military veterans and fami... More

Pandora is Pitching Brands Ad Targeting for Connected-Home Devices (Adweek)

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements. The Oak... More

19 Big Data Certifications that Will Pay Off (CIO)

Data and big data analytics are fast becoming the lifeblood of any successful business. Getting the technology right can be challenging, but building the right team with the right ... More

IBM Expands Watson Data Platform to Help Unleash AI for Professionals (SCN)

IBM today announced new offerings to its Watson Data Platform, including data cataloging and data refining, which is designed to make it easier for developers and data scientists t... More

TiVo, Discovery Communications Sign Multi-Year Marketing, Analytics Deal (SCN)

TiVo and Discovery Communications have entered into a multi-year product agreement. The partnership includes the use of audience and analytics reports, which provides viewership in... More

Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results, Eventually Retarget (AdAge)

Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat is giving its advertisers... More

Netflix Offers a Rare Look Inside Its Strategy for Global Domination (Fast Company)

Attracting a global audience isn’t just a matter of luck–nothing at Netflix is. Rather, [Todd] Yellin and other colleagues go through endless rounds of AB tests and experimenta... More

Teradata Launches Agile Analytics Factory (SCN)

Most businesses continue to face serious challenges in advanced analytics. Teradata addresses those challenges with the introduction of The Agile Analytics Factory: an end-to-end p... More

SAS Continues to Innovate, Adding AI Capabilities to its Analytics Platform (SCN)

SAS is helping customers gain more value from data with the SAS Platform and its SAS Viya capabilities. These newest advances, such as embedded artificial intelligence (AI) capabil... More

Demystifying the Dark Science of Data Analytics (CIO)

Although few will publicly admit it, data analytics remains something of a dark science for many IT leaders, replete with mystical methods and seemingly inscrutable practices. Yet ... More

Twitter Introduces a New Video-Centric Ad Format (TechCrunch)

While there’s a larger debate swirling around Twitter’s problems with abuse and harassment, the business side of the business is still chugging along. Today, the company is ... More

Adobe Launches Analytics Challenge for Data Scientists (Fortune)

For students choosing careers, data science presents an opportunity to be in demand. Although students in the U.S. are studying data analytics at higher rates, a report from McKins... More

SAS Named a Leader in Digital Marketing Analytics (SCN)

Measuring the effectiveness of digital marketing is among the most significant challenges for brands today. Organizations that tap into digital marketing analytics, which allows th... More

Veritone Expands Relationship with iHeartMedia, Will Provide AI Solutions to Over 200 of its Broadcast Stations Nationwide (SCN)

Veritone signed an expanded, two-year agreement with iHeartMedia. The agreement gives iHeartMedia a license to Veritone aiWARE platform for more than 200 of its radio stations in t... More

How Adobe Analytics Cloud is Helping Brands Grow (Forbes)

As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketin... More

Adobe Wants to Make Every Online Retailer More Analytical (TechCrunch)

As Nate Smith, senior product marketing manager for Adobe Analytics puts it, “We’ve seen a dramatic shift this year in retail with dozens of bankruptcies and store closings —... More

How Retailers are Using Technology to Remain Relevant (ComputerWeekly)

At the Oracle Retail Industry Forum in Barcelona, which coincided with London Fashion Week, fashion retailers discussed how they have used technology in their supply chains. Diesel... More

SAS Debuts Online Program for Data Science Credentials (SCN)

Aspiring data scientists no longer need to struggle to manage time and travel for classroom learning. The SAS Academy for Data Science new online program provides access at learner... More