Measurement

IBM Report: CEOs Across Industries Expect Cognitive Computing to Play Key Role

CEOs across multiple industries expect that cognitive computing will play a major role in their companies’ futures, according to the findings of a new IBM study. Seventy-three pe... More

Analyst Doubles Down on Advanced Advertising (MCN)

Analyst Omar Sheikh of Credit Suisse — who in April called targeted advertising a $100 billion revenue opportunity for the TV business — said in a new report that he has “inc... More

Google Is Helping Advertisers Track Spending In Brick-and-Mortar Stores (Billboard)

Google already monitors online shopping — and now it’s keeping an eye on physical stores to try to sell more digital advertising. The internet company said Tuesday that a new t... More

CBS Introduces Data to Help Ad Buyers Span Broadcast and Digital (Deadline)

Like other broadcasters this week, CBS used its upfront presentation today to take some shots at digital companies competing for ad dollars. But it also repeated a familiar theme: ... More

Oracle to Buy Digital Measurement Firm Moat (SCN)

Oracle has signed an agreement to acquire digital measurement firm Moat. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and ... More

Platforms Make Concessions on Measurement, But Not Too Many (Digiday)

Platforms are beefing up their third-party measurement options for advertisers. On Monday, Twitter said it would use Moat and Integral Ad Science for viewability and verification. ... More

Ratings Measurement: TV Industry Struggles to Agree on Best Method (Variety)

It’s not easy to embrace new ways of doing business after decades of sticking to the same methodology that has been in place since the “The Honeymooners” first flickered on s... More

Nielsen Launches Out-of-Home TV Ratings Service (B&C)

Nielsen said it launched its national out-of-home reporting service, which measures linear TV commercial viewing in bars, restaurants and other locations. ESPN, which signed up as ... More

Turner, Fox, Viacom Strike Deal to Offer Madison Avenue New Measures (Variety)

Three of the TV industry’s biggest players are teaming up in hopes of convincing Madison Avenue to accept a different yardstick when it comes to measuring the effectiveness of mi... More

YuMe, Nielsen Connect on Connected TV Measurement (SCN)

Digital video brand ad company YuMe announced March 1 that it’s partnered with Nielsen on a new programmatic platform-based campaign-based audience measurement offering, geared s... More

The Battle for Consumers’ Attention (The Economist)

The entertainment business is a never-ending and ever-intensifying war for consumers’ limited time and attention. Around the clock, each minute is contested by companies like Fac... More

Nielsen Delays Wide Release of Total Content Ratings, Doesn’t Set New Target Date (AdAge)

Nielsen won't release a syndicated product of its Total Content Ratings as it originally planned on March 1. At a meeting between the ratings behemoth and clients on Friday, the pa... More

Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout (Adweek)

As Nielsen prepares to meet with media and agency clients Friday to discuss its strategy for releasing its total content ratings (TCR), the broadcast network presidents have added ... More

TiVo Launches Audience Management Platform (SCN)

TiVo announced the availability of the Audience Management Platform (AMP) that delivers on the promise of optimized audience targeting and data-driven TV. The platform is a data-ag... More

Nielsen Will Delay Debut of Total Viewer Measurement Data (Variety)

The TV industry’s efforts to find a new yardstick to measure audiences watching their favorite shows on screens of a new design are running into headwinds. After NBCUniversal ... More

As Facebook, Twitter Stumble on Measurement, Snapchat Scores Brownie Points (Digiday)

Snapchat’s latest measurement play has earned it a gold star from media agencies at a time when rivals are still working to scrub off their black marks. This week the Gen Z favor... More

7 Media Metrics Predictions for 2017 (MediaShift)

This year had more than its share of highlights and lowlights in the world of media metrics and impact. For all the advances that have been made to prioritize impact or subscriptio... More

NBCU says Nielsen’s Total Content Ratings Aren’t Ready (AdAge)

NBC Universal has sent a letter to Nielsen expressing concern over its Total Content Ratings product and asking the media measurement giant to delay its introduction. In a letter o... More

GroupM Wants All Video Screens Counted in TV Upfront (Variety)

Madison Avenue has a new sheriff who would like to shake up the way advertisers pay for TV. Lyle Schwartz is the new president of investment at GroupM, the large media buying unit ... More

Is Measuring ‘Consumer Annoyance’ the Next Step? (AdAge)

Over the past few years, as consumers have grown more resistant to online ads, marketers have upped the ante with ever-more annoying ad units. This year marked an inflection point ... More